<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2183-3575</journal-id>
<journal-title><![CDATA[Comunicação e Sociedade]]></journal-title>
<abbrev-journal-title><![CDATA[Comunicação e Sociedade]]></abbrev-journal-title>
<issn>2183-3575</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudos de Comunicação e Sociedade - Universidade do Minho]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2183-35752025000202003</article-id>
<article-id pub-id-type="doi">10.17231/comsoc.47(2025).6190</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A Inteligência Artificial Como Novo Campo das Interações Entre Humanos: Uma Crítica à Produção de Conhecimento]]></article-title>
<article-title xml:lang="en"><![CDATA[Artificial Intelligence as a New Field of Human Interaction: A Critique of Knowledge Production]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pinho]]></surname>
<given-names><![CDATA[João Francisco]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ribeiro]]></surname>
<given-names><![CDATA[Fernando Bessa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade do Minho Instituto de Ciências Sociais ]]></institution>
<addr-line><![CDATA[Braga ]]></addr-line>
<country>Portugal</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade do Minho Instituto de Ciências Sociais Centro Interdisciplinar em Ciências Sociais]]></institution>
<addr-line><![CDATA[Braga ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<volume>47</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2183-35752025000202003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2183-35752025000202003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2183-35752025000202003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A inteligência artificial (IA) tem ganho um papel preponderante na interação entre indivíduos e na produção de informação nas mais diversas esferas sociais. Ao mesmo tempo, surgem alertas de diferentes instituições e especialistas quanto à sua proliferação, seja pela possibilidade de automatizar determinados trabalhos ou tarefas, seja pela progressiva dificuldade em distinguir aquilo que é produzido por um ser humano daquilo que é produzido por esta nova tecnologia. No entanto, em muitas destas discussões são utilizados termos como &#8220;comunicação&#8221;, &#8220;informação&#8221;, &#8220;conhecimento&#8221;, &#8220;consciência&#8221;, &#8220;criatividade&#8221;, entre outros, sem a devida preocupação em definir estas capacidades e em situá-las historicamente - daí que rapidamente se caia numa perspetiva ora apocalíptica, ora entusiástica, sem que se perceba os processos sociais em causa e as possíveis consequências do desenvolvimento e aplicação destas tecnologias. Face a este panorama discursivo, que prolifera em todo o tipo de média, ao focarmo-nos na produção de bases de dados nas quais os diversos modelos de IA generativa se baseiam pretendemos situar historicamente o desenvolvimento da IA, e mais concretamente da IA generativa, no contexto do desenvolvimento do capitalismo; avançar uma perspetiva crítica sobre as capacidades humanas (nomeadamente, comunicar, pensar e produzir conhecimento) e, por fim, tentar antecipar possíveis consequências da introdução destas tecnologias não só no processo produtivo como também na esfera do consumo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Artificial intelligence (AI) has gained a prominent role in human interaction and information production in various social spheres. At the same time, warnings are emerging from multiple institutions and experts regarding its proliferation, whether due to the possibility of automating certain jobs or tasks or the increasing difficulty in distinguishing between what is produced by a human being and what is produced by this new technology. However, in many of these discussions, a set of terms such as &#8220;communication&#8221;, &#8220;information&#8221;, &#8220;knowledge&#8221;, &#8220;consciousness&#8221; and &#8220;creativity&#8221;, among others, without due concern for defining these capabilities and situating them historically - hence the rapid descent into a perspective that is either apocalyptic or enthusiastic, without understanding the social processes involved and the possible consequences of the development and application of these technologies. Faced with this discursive landscape, which proliferates in all types of media, by focusing on the production of databases on which the various models of generative AI are based, we aim to situate the development of AI, and more specifically generative AI, historically in the context of the development of capitalism; to advance a critical perspective on human capabilities (namely, communicating, thinking and producing knowledge) and, finally, to try to anticipate the possible consequences of the introduction of these technologies not only in the production process but also in the sphere of consumption.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[inteligência artificial]]></kwd>
<kwd lng="pt"><![CDATA[comunicação]]></kwd>
<kwd lng="pt"><![CDATA[conhecimento]]></kwd>
<kwd lng="pt"><![CDATA[capitalismo]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[knowledge]]></kwd>
<kwd lng="en"><![CDATA[capitalism]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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