2183-5462

2183-5462

S2183-54622023000100147

10.14195/2183-5462_42_8

Portugal

Portugal

00 06 2023

00 06 2023

23 42 147 164

1995

391-5

2018

2019

American Marketing Association

2021

2017 45 8 8

1319-35

1938

2000 28 2 2

248−262

2019

São Paulo, SP, Brazil

2012 8 2 2

11-21

2006 59 1 1

46-53

2007 17 17

70-6

1992 89 3 3

812-4

1953

2012 40

567-75

2021

2007 32 3 3

946-67

2016 82 82

27-47

2008

19-46

2019 38 8 8

1240-63

2018 96 1 1

78-89

2004 1 7 7

39-45

2018 12 23 23

1-20

1939

2001 111 1 1

1-82

2016 6 10 10

52-61

2020 28 1 1

43-55

2017 26 2 2

135-55

1989 8 11 11

865-71

2020 39 4 4

461-76

2020 12 4 4

30-42

2010 63 4 4

347-55

1999

Paris, France

2019

1970

2017 26 1 1

13-25

2007 35 3/4 3/4

14-25

2006

479-85

2007 72 3 3

243-62

2019 98

236-49

2020

2003

2004 68 3 3

92-109

2020 27 5 5

593-606

2021 13 2 2

10-7

2021 22 1 1

1-19

2018

1984

2019 32 4 4

343-59

Marketing Science Institute 2020

2018

2020 2020

2177-576

2014 119 1 1

77-86

2008 33 22 22

404-24

2016 27 1 1

53-71

2022 139

1-12

2020 39 4 4

388-92

2019 47 1 1

4-29

2015 25 2 2

200-18

2020 37 4 4

772-88

2012

2007 36 2 2

63-74

2020

2004

257-72

2021

2020 14 2 2

3479-84

2011 16 1 1

119-39

2004 43 3 3

239-67

2009 62 2 2

208-17

2018

2017 14 4 4

362-84

2013 2 4 4

295 307

2019 17 4 4

163-75

2020 41 9 9

1257-83

2019 54 11 11

2723-45

2018 44 5 5

667-680.

2006 11 1 1

29-47

1988 52 3 3

5874

2019

2020 39 4 4

444-60

2020