<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-0180</journal-id>
<journal-title><![CDATA[Convergências - Revista de Investigação e Ensino das Artes]]></journal-title>
<abbrev-journal-title><![CDATA[Revista Convergências]]></abbrev-journal-title>
<issn>2184-0180</issn>
<publisher>
<publisher-name><![CDATA[Escola Superior de Artes AplicadasInstituto Politécnico Castelo Branco]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-01802020000100057</article-id>
<article-id pub-id-type="doi">10.53681/c1514225187514391s.25.109</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Panorama da indústria de moda catarinense: desafios na valorização estético simbólica dos produtos do vestuário]]></article-title>
<article-title xml:lang="en"><![CDATA[Overview of Santa Catarina&#8217;s fashion industry: challenges in the symbolic aesthetic awareness of clothing products]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Campos]]></surname>
<given-names><![CDATA[Amanda Queiróz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Santa Catarina Departamento de Moda Laboratório de Orientação Gráfica Organizacional]]></institution>
<addr-line><![CDATA[Santa Catarina ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>05</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>05</month>
<year>2020</year>
</pub-date>
<volume>13</volume>
<numero>25</numero>
<fpage>57</fpage>
<lpage>68</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-01802020000100057&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-01802020000100057&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-01802020000100057&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este trabalho abordou o conceito de moda, bem como suas relações com as tendências, os produtos e o mercado de moda. De forma aplicada, conduziu-se um estudo teórico bibliográfico moda, vestuário, consumo simbólico e marcas comerciais e também um estudo documental a partir de levantamentos sobre o contexto produtivo têxtil e de confecção do estado de Santa Catarina. Sabe-se que nesse estado, a oferta de produtos baseia-se na crença de um diferencial sobre a qualidade material e técnica, que se mostra ultrapassada pela noção de incremento de valor simbólico, sendo a localidade percebida nacional e internacionalmente como produtora de vestuário e não como produtora de moda. Os processos de simbolização lidam com o patrimônio intangível e positivado construído pelas empresas de moda no processo de identificação e qualificação simbólica. As empresas de moda catarinense devem investir em marcas comerciais, formando identidades fortes e tornando-se referência não somente em qualidade, mas principalmente em criatividade e inovação.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This work addressed the concept of fashion, as well as its relationship with trends, products and the fashion market. Having an applied approach, a theoretical bibliographical study was conducted on fashion, clothing, symbolic consumption and commercial brands and also a documentary study based on surveys on the textile and clothing production context of the state of Santa Catarina was conducted. It is known that in this state, the offer of products is based on the belief of a market differentiation due to material and technical quality, which is currently surpassed by the notion of increasing symbolic value; with the locality being perceived nationally and internationally as a producer of clothing and not as a producer of fashion. The symbolization processes deal with the intangible and positive heritage built by fashion companies in the process of symbolic identification and qualification. Fashion companies from Santa Catarina must invest in commercial brands, forming strong identities and becoming a reference not only in quality, but mainly in creativity and innovation.]]></p></abstract>
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<kwd lng="pt"><![CDATA[Moda]]></kwd>
<kwd lng="pt"><![CDATA[Marca]]></kwd>
<kwd lng="pt"><![CDATA[Cultura comercial]]></kwd>
<kwd lng="pt"><![CDATA[Design de moda]]></kwd>
<kwd lng="pt"><![CDATA[Valorização simbólica]]></kwd>
<kwd lng="en"><![CDATA[Fashion]]></kwd>
<kwd lng="en"><![CDATA[Brand]]></kwd>
<kwd lng="en"><![CDATA[Commercial culture]]></kwd>
<kwd lng="en"><![CDATA[Fashion design]]></kwd>
<kwd lng="en"><![CDATA[Symbolic valuation]]></kwd>
</kwd-group>
</article-meta>
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