<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-0180</journal-id>
<journal-title><![CDATA[Convergências - Revista de Investigação e Ensino das Artes]]></journal-title>
<abbrev-journal-title><![CDATA[Revista Convergências]]></abbrev-journal-title>
<issn>2184-0180</issn>
<publisher>
<publisher-name><![CDATA[Escola Superior de Artes AplicadasInstituto Politécnico Castelo Branco]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-01802021000100105</article-id>
<article-id pub-id-type="doi">10.53681/c1514225187514391s.27.91</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Visagismo como Ferramenta de Branding Pessoal: Desconstruindo Padrões de Beleza Femininos na Sociedade Contemporânea]]></article-title>
<article-title xml:lang="en"><![CDATA[Visagism as a Personal Branding Tool: Deconstructing Feminine Beauty Standards in Contemporary Society]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Almeida]]></surname>
<given-names><![CDATA[Raphaella de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro Universitário Belas Artes de São Paulo  ]]></institution>
<addr-line><![CDATA[São Paulo ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>05</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>05</month>
<year>2021</year>
</pub-date>
<volume>14</volume>
<numero>27</numero>
<fpage>105</fpage>
<lpage>114</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-01802021000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-01802021000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-01802021000100105&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O presente estudo procura provar como o conceito de Visagismo, conhecido e usado principalmente na área da beleza, atrelado ao conceito de branding pessoal, auxilia no desenvolvimento da marca, conseguindo destacar pontos pouco explorado e desconhecidos da personalidade da pessoa, consequentemente a tornando mais humana e resgatando originalidade e personalidade para sua marca, desmistificando os padrões de beleza estabelecidos na contemporaneidade. A gestão da imagem pessoal, tem sempre como objetivo construir uma figura de destaque que seja lembrada e que transmita verdade, tornando-se mais conhecida, mais desejada e que seja lembrada no mercado, sendo assim um conceito mais amplo do que apenas gerenciamento estratégico, já que está ligado também a quem você é e a tudo aquilo que te torna único e verdadeiro, tornando-se mais positiva na mente dos consumidores. O trabalho constata a relevância do visagismo como ferramenta ativa, que através da leitura das linhas do rosto, do conhecimento da personalidade e características de cada pessoa, consegue assim aquilo de mais autêntico que a pessoa pode transmitir, transformando dados em material para auxiliar e desenvolver com maior precisão uma marca pessoal consolidada ou em desenvolvimento que deixará sua marca no mundo. A nova técnica foi aplicada, em sites de redes sociais, uma pesquisa para novos planos de negócio, em específico ao público feminino, que busca se destacar da massificação. A metodologia utilizada está fundamentada na pesquisa bibliográfica a partir de autores como Zygmunt Bauman, Wolfgang Haug, Philip Kotler e Philip Charles.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The present study seeks to prove how the concept of Visagism, known and used mainly in the area of &#8203;&#8203;beauty, linked to the concept of personal branding, helps in the development of the brand, managing to highlight little explored and unknown points of the person's personality, consequently making it more human. and rescuing originality and personality for your brand, demystifying the beauty standards established in contemporary times. The management of personal image, always aims to build a prominent figure that is remembered and that conveys truth, becoming more known, more desired and remembered in the market, thus being a broader concept than just strategic management, since it is also linked to who you are and everything that makes you unique and true, becoming more positive in the minds of consumers. The work confirms the relevance of visagism as an active tool, which through the reading of the face lines, the knowledge of the personality and characteristics of each person, thus achieving the most authentic thing that the person can transmit, transforming data into material to assist and develop more accurately a consolidated or developing personal brand that will leave its mark on the world. The new technique was applied, on social networking sites, a search for new business plans, specifically to the female audience, which seeks to stand out from the mass. The methodology used is based on bibliographic research from authors such as Zygmunt Bauman, Wolfgang Haug, Philip Kotler and Philip Charles]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Marca]]></kwd>
<kwd lng="pt"><![CDATA[Branding Pessoal]]></kwd>
<kwd lng="pt"><![CDATA[Visagismo]]></kwd>
<kwd lng="pt"><![CDATA[Público Feminino]]></kwd>
<kwd lng="pt"><![CDATA[Padrões de Beleza]]></kwd>
<kwd lng="en"><![CDATA[Personal Branding]]></kwd>
<kwd lng="en"><![CDATA[Visagism]]></kwd>
<kwd lng="en"><![CDATA[Female public]]></kwd>
<kwd lng="en"><![CDATA[Beauty Standards]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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