<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-0180</journal-id>
<journal-title><![CDATA[Convergências - Revista de Investigação e Ensino das Artes]]></journal-title>
<abbrev-journal-title><![CDATA[Revista Convergências]]></abbrev-journal-title>
<issn>2184-0180</issn>
<publisher>
<publisher-name><![CDATA[Escola Superior de Artes AplicadasInstituto Politécnico Castelo Branco]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-01802021000200155</article-id>
<article-id pub-id-type="doi">10.53681/c1514225187514391s.28.122</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Identidade Visual Logic. Contributo para a gestão da reputação no sector do outsourcing logístico]]></article-title>
<article-title xml:lang="en"><![CDATA[Logic&#8217;s visual identity. Contribution to reputation management in the logistics outsourcing sector]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castro]]></surname>
<given-names><![CDATA[Isabel Lopes de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Lisboa Faculdade de Belas-Artes, Design de Comunicação ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Portugal</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Politécnico de Castelo Branco Escola Superior de Artes Aplicadas Unidade Técnico-Científca de Arte e Design]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>11</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>11</month>
<year>2021</year>
</pub-date>
<volume>14</volume>
<numero>28</numero>
<fpage>155</fpage>
<lpage>164</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-01802021000200155&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-01802021000200155&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-01802021000200155&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A identidade visual parece ter relevância estratégica para as empresas ou organizações pois possibilita a comunicação da identidade organizacional e do posicionamento, constitui-se como o elemento unificador de imagem junto dos públicos, permitindo a diferenciação das demais. Em Janeiro de 2006, a Logic tinha objetivos ambiciosos de crescimento da sua faturação para os anos seguintes e necessitava de ganhar reputação no sector do outsourcing logístico. No âmbito do presente estudo foram adotadas metodologias não intervencionistas e o estudo de caso de tipo exploratório. O estudo de caso consistiu numa componente de investigação ativa, com o desenvolvimento de um projeto de design. O presente artigo apresenta o processo que conduziu à criação da identidade visual Logic.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The visual identity seems to have strategic relevance for companies or organizations as it enables the communication of organizational identity as well as positioning and can be assumed as the unifying element of image with audiences, allowing differentiation from others. In January 2006, Logic had ambitious goals to grow its turnover for the following years and needed to gain a reputation in the logistics outsourcing setor. Within the scope of this study, non-interventionist methodologies and an exploratory case study were adopted. The case study consisted of an active research component, with the development of a design project. This article presents the process that led to the creation of the Logic´s visual identity.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Identidade organizacional]]></kwd>
<kwd lng="pt"><![CDATA[posicionamento]]></kwd>
<kwd lng="pt"><![CDATA[identidade visual]]></kwd>
<kwd lng="pt"><![CDATA[imagem corporativa]]></kwd>
<kwd lng="en"><![CDATA[organizational identity]]></kwd>
<kwd lng="en"><![CDATA[positioning]]></kwd>
<kwd lng="en"><![CDATA[visual identity]]></kwd>
<kwd lng="en"><![CDATA[corporate image]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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