<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-0180</journal-id>
<journal-title><![CDATA[Convergências - Revista de Investigação e Ensino das Artes]]></journal-title>
<abbrev-journal-title><![CDATA[Revista Convergências]]></abbrev-journal-title>
<issn>2184-0180</issn>
<publisher>
<publisher-name><![CDATA[Escola Superior de Artes AplicadasInstituto Politécnico Castelo Branco]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-01802022000200023</article-id>
<article-id pub-id-type="doi">10.53681/c1514225187514391s.30.132</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Os eventos de moda durante a pandemia do Covid-19: a experiência do OCTA Fashion digital]]></article-title>
<article-title xml:lang="en"><![CDATA[Fashion events during the Covid-19 pandemic: the experience of digital OCTA Fashion]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Campos]]></surname>
<given-names><![CDATA[Amanda Queiroz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade do Estado de Santa Catarina  ]]></institution>
<addr-line><![CDATA[Florianópolis SC]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>11</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>11</month>
<year>2022</year>
</pub-date>
<volume>15</volume>
<numero>30</numero>
<fpage>23</fpage>
<lpage>34</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-01802022000200023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-01802022000200023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-01802022000200023&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A pandemia do Covid-19 acelerou a digitalização na criação, produção, comunicação e consumo de moda. As normas de isolamento social e o fechamento de aeroportos impossibilitaram a realização de eventos de moda presenciais. Nesse contexto, marcas e estilistas buscaram soluções para lançarem suas coleções. Na Universidade do Estado de Santa Catarina, a irrealizabilidade das atividades presenciais conduziu à realização do desfile de conclusão de curso de forma digital. Este artigo objetiva apresentar o relato de experiência da organização e realização do evento OCTA Fashion, demonstrando a divisão das tarefas em grupos de trabalho. Como resultado, lançou-se em dezembro de 2021 o fashion film composto de vídeo conceito, desfile e documentário.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The Covid-19 pandemic has accelerated the digitalization of fashion's creation, production, communication, and consumption. The standards of social isolation and the closure of airports made it impossible to hold in-person fashion events. In such a scenario, brands and designers found solutions to launch their collections. At the University of the State of Santa Catarina, the impossibility of returning to in-person activities led to the promotion of the graduation show, OCTA Fashion, digitally. This article presents an experience report of the organization and the execution of the event OCTA Fashion, demonstrating how tasks were divided into work teams. As a result, the fashion film was launched in December 2021]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[desfile de moda]]></kwd>
<kwd lng="pt"><![CDATA[moda digital]]></kwd>
<kwd lng="pt"><![CDATA[fashion film]]></kwd>
<kwd lng="pt"><![CDATA[ensino de moda]]></kwd>
<kwd lng="pt"><![CDATA[Covid-19]]></kwd>
<kwd lng="en"><![CDATA[fashion show]]></kwd>
<kwd lng="en"><![CDATA[digital fashion]]></kwd>
<kwd lng="en"><![CDATA[fashion film]]></kwd>
<kwd lng="en"><![CDATA[fashion education]]></kwd>
<kwd lng="en"><![CDATA[Covid-19]]></kwd>
</kwd-group>
</article-meta>
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