<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-0180</journal-id>
<journal-title><![CDATA[Convergências - Revista de Investigação e Ensino das Artes]]></journal-title>
<abbrev-journal-title><![CDATA[Revista Convergências]]></abbrev-journal-title>
<issn>2184-0180</issn>
<publisher>
<publisher-name><![CDATA[Escola Superior de Artes AplicadasInstituto Politécnico Castelo Branco]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-01802023000100013</article-id>
<article-id pub-id-type="doi">10.53681/c1514225187514391s.31.164</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O paradoxo do barco de Teseu. Identidade e diferença no projeto gráfico de livros]]></article-title>
<article-title xml:lang="en"><![CDATA[The paradox of Theseus' boat. Identity and difference in graphic design project for printed books]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castro]]></surname>
<given-names><![CDATA[Isabel Lopes de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Lisboa Faculdade de Belas-Artes Centro de Investigação e Estudos em Belas-Artes]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Portugal</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Politécnico de Castelo Branco Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco Unidade Técnico-Científica de Arte e Design]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>05</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>05</month>
<year>2023</year>
</pub-date>
<volume>16</volume>
<numero>31</numero>
<fpage>13</fpage>
<lpage>24</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-01802023000100013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-01802023000100013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-01802023000100013&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Supõe-se que a identidade visual assume importância no desenvolvimento do projeto gráfico de livros impressos, sobretudo no caso das coleções e dos volumes, quando garante, a cada edição, o reconhecimento de pertença a um conjunto e também a necessária diferenciação da edição anterior. No âmbito do presente estudo foram adotadas metodologias não intervencionistas e o estudo de caso de tipo exploratório. O estudo de caso consistiu numa componente de investigação ativa, com o desenvolvimento de um projeto gráfico de volumes, resultantes do projeto de investigação em pintura de José Quaresma A Pintura Contemporânea no Barco de Teseu. Foi utilizado como método de pesquisa o estudo de caso único descritivo, que incidiu sobre a criação de identidade visual.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract It is supposed that visual identity assumes importance in the development of the graphic design of printed books, especially in the case of collections and volumes, when it ensures, in each edition, the recognition of belonging to a group and also the necessary differentiation from the previous edition. In this study, non-interventionist methodologies and an exploratory case study were adopted. The case study consisted of an active research component, with the development of a graphic design project of volumes, resulting from José Quaresma's research project in painting A Pintura Contemporânea no Barco de Teseu (Contemporary Painting in the Ship of Theseus). The research method used was the descriptive single case study, which focused on the creation of visual identity.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Identidade visual]]></kwd>
<kwd lng="pt"><![CDATA[Tipografia]]></kwd>
<kwd lng="pt"><![CDATA[Projeto gráfico de livros impressos]]></kwd>
<kwd lng="pt"><![CDATA[Volumes]]></kwd>
<kwd lng="en"><![CDATA[Visual identity]]></kwd>
<kwd lng="en"><![CDATA[Typography]]></kwd>
<kwd lng="en"><![CDATA[Graphic design project for printed books]]></kwd>
<kwd lng="en"><![CDATA[Volumes]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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