<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-1284</journal-id>
<journal-title><![CDATA[Vista. Revista de Cultura Visual]]></journal-title>
<abbrev-journal-title><![CDATA[Vista]]></abbrev-journal-title>
<issn>2184-1284</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudos de Comunicação e Sociedade]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-12842023000102005</article-id>
<article-id pub-id-type="doi">10.21814/vista.4446</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A Atuação da Televisão Pública em Plataformas de Streaming: Uma Cartografia da TV Brasil e da TV Cultura no YouTube]]></article-title>
<article-title xml:lang="en"><![CDATA[The Performance of Public Television in Streaming Platforms: A Cartography of TV Brasil and TV Cultura on YouTube]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pinheiro]]></surname>
<given-names><![CDATA[Elton Bruno]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ferreira Martins]]></surname>
<given-names><![CDATA[Paloma]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Brasília Faculdade de Comunicação Programa de Pós-graduação em Comunicação, Departamento de Comunicação]]></institution>
<addr-line><![CDATA[Brasília ]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade de Brasília Faculdade de Comunicação Departamento de Audiovisuais e Publicidade, Laboratório de Áudio]]></institution>
<addr-line><![CDATA[Brasília ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<numero>11</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-12842023000102005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-12842023000102005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-12842023000102005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Esta pesquisa apresenta uma reflexão analítica sobre a atuação de emissoras públicas de televisão brasileiras no ambiente mediático sociodigital de uma plataforma de streaming, nomeadamente, o YouTube, à luz dos princípios da radiodifusão pública preconizados pela Organização das Nações Unidas para a Educação, a Ciência e a Cultura (Bucci et al., 2012; Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura, 2001). Como eixo de articulação metodológica, o estudo adota também a abordagem cartográfica aplicada à pesquisa em comunicação (Kastrup, 2007; Rosário &amp; Coca, 2018) e a perspectiva do estudo de casos múltiplos (Yin, 1994/2015) ao mapear a presença de duas emissoras públicas brasileiras, a TV Brasil e a TV Cultura, no YouTube. Sem desconsiderar o complexo momento político brasileiro, que impacta o Serviço de Radiodifusão Pública do país, especialmente por ocasionar a extinção do Conselho Curador (órgão de natureza consultiva e deliberativa) e, portanto, promover a exclusão da participação da sociedade na gestão da Empresa Brasil de Comunicação, a análise revela um momento específico do processo de plataformização (Poell et al., 2019) da televisão pública no Brasil, no qual é possível: verificar adequações e inadequações das emissoras estudadas ao ambiente da plataforma digital; registrar como as mudanças tecnológicas seguem a afetar a televisão enquanto meio e linguagem; e sublinhar alguns efeitos da comunicação via plataformas na sociedade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research provides an analytical reflection on the performance of Brazilian public television broadcasters in the socio-digital media environment of a streaming platform, namely YouTube, under the principles of public broadcasting advocated by the United Nations Educational, Scientific and Cultural Organization (Bucci et al., 2012; Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura, 2001). As a methodological framework, the study also adopts cartographic approach applied to communication research (Kastrup, 2007; Rosário &amp; Coca, 2018) and the perspective of a "multiple case study" (Yin, 1994/2015) in mapping two Brazilian public broadcasters, TV Brasil and TV Cultura, on the YouTube platform. Without disregarding the complex Brazilian political moment, which impacts the Public Broadcasting Service of the country, especially by causing the extinction of the Board of Trustees (an organ of consultative and deliberative nature) and, therefore, promote the exclusion of the participation of society in the management of the Empresa Brasil de Comunicação, the analysis highlights a specific moment of the platformisation process (Poell et al., 2019) of public television in Brazil, where it is possible to: verify adaptations and inadequacies of the studied broadcasters to the digital platform environment, note how technological changes continue to impact television as a medium and language and underline some effects of communication through platforms in society.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[televisão pública]]></kwd>
<kwd lng="pt"><![CDATA[plataformizacão]]></kwd>
<kwd lng="pt"><![CDATA[YouTube]]></kwd>
<kwd lng="pt"><![CDATA[TV Brasil]]></kwd>
<kwd lng="pt"><![CDATA[TV Cultura]]></kwd>
<kwd lng="en"><![CDATA[public television]]></kwd>
<kwd lng="en"><![CDATA[platformisation]]></kwd>
<kwd lng="en"><![CDATA[YouTube]]></kwd>
<kwd lng="en"><![CDATA[TV Brasil]]></kwd>
<kwd lng="en"><![CDATA[TV Cultura]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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<collab>YouTube</collab>
<source><![CDATA[Pesquisa do YouTube]]></source>
<year>s.d.</year>
<month>-a</month>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="">
<collab>YouTube</collab>
<source><![CDATA[Sobre o YouTube]]></source>
<year>s.d.</year>
<month>-b</month>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
