<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-1284</journal-id>
<journal-title><![CDATA[Vista. Revista de Cultura Visual]]></journal-title>
<abbrev-journal-title><![CDATA[Vista]]></abbrev-journal-title>
<issn>2184-1284</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudos de Comunicação e Sociedade]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-12842025000102001</article-id>
<article-id pub-id-type="doi">10.21814/vista.6274</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Entre Letras e Imagens: A Tipografia Como Elemento Estético nas Revistas de Moda]]></article-title>
<article-title xml:lang="en"><![CDATA[Interwoven Letters and Images: Typography as an Aesthetic Element in Fashion Magazines]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Calza]]></surname>
<given-names><![CDATA[Márlon Uliana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Investigador independente  ]]></institution>
<addr-line><![CDATA[Porto Alegre ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<numero>15</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-12842025000102001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-12842025000102001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-12842025000102001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O artigo analisa interseções entre a moda e a tipografia, a partir da investigação e da análise do projeto gráfico de revistas especializadas do segmento de moda, publicadas ao longo da história e na atualidade. Inicialmente, o texto explora a relação entre a moda e os tipos serifados modernos, destacando a relevância e a preponderância do estilo tipográfico nos processos comunicacionais e estéticos relacionados às publicações. Em seguida, o artigo analisa o caráter imagético da tipografia nas revistas, assumindo que as palavras adquirem um valor iconográfico e visual de destaque no seu projeto gráfico, transcendendo a sua função verbal. A partir das pesquisas iconográfica, documental e histórica, são examinados aspectos como a morfologia e a composição dos caracteres tipográficos, demonstrando como esses elementos contribuem para a manutenção da identidade visual e para o posicionamento gráfico e editorial dos periódicos. Adotando uma abordagem qualitativa, que combina análises sincrônicas e diacrônicas, o artigo analisa páginas exemplares de publicações brasileiras e internacionais, cujo escopo editorial refere-se à moda conceitual e à moda e ao luxo, tais como V Magazine, Interview, Dazed &amp; Confused, Numéro, Elle, Vogue, L&#8217;Officiel e Harper&#8217;s Bazaar, por exemplo. No contexto da moda, a tipografia não pode ser considerada um elemento neutro ou apenas funcional; ao contrário, ao romper com padrões de legibilidade e leiturabilidade, desempenha um papel ativo na construção das narrativas, da comunicação e das identidades visuais.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article examines the intersections between fashion and typography through an investigation of the graphic design of specialised fashion magazines, both historical and contemporary. It first explores the relationship between fashion and modern serif typefaces, highlighting the significance and predominance of typographic style in the communicative and aesthetic processes of these publications. The discussion then turns to the imagery of typography in magazines, arguing that words acquire a distinct iconographic and visual value in their graphic design, transcending their purely verbal function. Through iconographic, documentary, and historical research, this article explores aspects such as the morphology and composition of typefaces, demonstrating how these elements sustain the visual identity and reinforce the graphic and editorial positioning of fashion periodicals. Adopting a qualitative approach that combines synchronic and diachronic analyses, the article analyses sample pages from Brazilian and international publications whose editorial scope encompasses conceptual fashion as well as fashion and luxury, including V Magazine, Interview, Dazed &amp; Confused, Numéro, Elle, Vogue, L&#8217;Officiel and Harper&#8217;s Bazaar. In the context of fashion, typography cannot be regarded as a neutral or merely functional element; rather, by breaking conventional standards of legibility and readability, it plays an active role in the construction of narratives, communication, and visual identities.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[moda]]></kwd>
<kwd lng="pt"><![CDATA[tipografia]]></kwd>
<kwd lng="pt"><![CDATA[revistas de moda]]></kwd>
<kwd lng="pt"><![CDATA[design editorial]]></kwd>
<kwd lng="pt"><![CDATA[imagem]]></kwd>
<kwd lng="en"><![CDATA[fashion]]></kwd>
<kwd lng="en"><![CDATA[typography]]></kwd>
<kwd lng="en"><![CDATA[fashion magazines]]></kwd>
<kwd lng="en"><![CDATA[editorial design]]></kwd>
<kwd lng="en"><![CDATA[image]]></kwd>
</kwd-group>
</article-meta>
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