<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-1284</journal-id>
<journal-title><![CDATA[Vista. Revista de Cultura Visual]]></journal-title>
<abbrev-journal-title><![CDATA[Vista]]></abbrev-journal-title>
<issn>2184-1284</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudos de Comunicação e Sociedade]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-12842025000102008</article-id>
<article-id pub-id-type="doi">10.21814/vista.6271</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Comunidade Clubber e o Papel da Moda no Pertencimento: Uma Análise Comparativa das Cenas Paulistanas e Cariocas]]></article-title>
<article-title xml:lang="en"><![CDATA[The Clubber Community and the Role of Fashion in Belonging: A Comparative Analysis of the São Paulo and Rio de Janeiro Scenes]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pecly]]></surname>
<given-names><![CDATA[Guilherme]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Berlim]]></surname>
<given-names><![CDATA[Lilyan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Escola Superior de Propaganda e Marketing Departamento de Publicidade ]]></institution>
<addr-line><![CDATA[Rio de Janeiro ]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Escola Superior de Propaganda e Marketing Departamento de Design ]]></institution>
<addr-line><![CDATA[Rio de Janeiro ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<numero>15</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-12842025000102008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-12842025000102008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-12842025000102008&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este trabalho tem como objetivo analisar o cenário clubber e sua relação com a moda nas cidades de São Paulo e Rio de Janeiro, a partir de uma abordagem comparativa. A pesquisa busca compreender os principais eventos voltados à cena clubber no eixo Rio-São Paulo e investigar como seus frequentadores se relacionam com a moda e com a própria cultura clubber, tendo como base teórica o conceito de &#8220;neotribalismo&#8221;. As referências centrais utilizadas são os estudos de Maffesoli (1988/2000), Bourdieu (1991/2001), Thornton (1995) e Barthes (1967/1979), que contribuem para entender os processos simbólicos, sociais e estéticos envolvidos. Para alcançar os objetivos propostos, foram adotados três métodos de pesquisa: observação participante, entrevistas em profundidade e aplicação de survey. A análise dos dados obtidos revela que a moda exerce um papel fundamental na construção da identidade clubber, funcionando como linguagem estética e social. A cena clubber se apresenta como um espaço de experimentação, transgressão e constante reinvenção. Além disso, destaca-se a forma como seus signos e símbolos são apropriados e ressignificados pelo mercado, evidenciando uma dinâmica de fagocitação capitalista. Assim, o estudo aponta para a complexidade das relações entre estilo, pertencimento e consumo no contexto contemporâneo das culturas urbanas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study aims to analyze the clubber scene and its relationship with fashion in the cities of São Paulo and Rio de Janeiro, using a comparative approach. The research seeks to understand the main events linked to the clubber culture in the Rio-São Paulo axis and investigate how its attendees relate to fashion and to the clubber identity itself, grounded in the concept of "neotribalism". The theoretical framework is based on the works of Maffesoli (1988/2000), Bourdieu (1991/2001), Thornton (1995), and Barthes (1967/1979), which help explain the symbolic, social, and aesthetic processes involved. To achieve its goals, the study employed three methodological strategies: participant observation, in-depth interviews, and a survey. The analysis of the collected data reveals that fashion plays a fundamental role in shaping clubber identity, serving as both an aesthetic and social language. The clubber scene emerges as a space for experimentation, transgression, and constant reinvention. Furthermore, the research highlights how its signs and symbols are appropriated and redefined by the market, illustrating the dynamic of capitalist incorporation. In this way, the study sheds light on the complex relationship between style, belonging, and consumption within the contemporary context of urban cultures.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[moda]]></kwd>
<kwd lng="pt"><![CDATA[clubber]]></kwd>
<kwd lng="pt"><![CDATA[neotribalismo]]></kwd>
<kwd lng="pt"><![CDATA[comunicação]]></kwd>
<kwd lng="pt"><![CDATA[cultura urbana]]></kwd>
<kwd lng="en"><![CDATA[fashion]]></kwd>
<kwd lng="en"><![CDATA[clubber]]></kwd>
<kwd lng="en"><![CDATA[neo-tribalism]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[urban culture]]></kwd>
</kwd-group>
</article-meta>
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</article>
