<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-7770</journal-id>
<journal-title><![CDATA[New Trends in Qualitative Research]]></journal-title>
<abbrev-journal-title><![CDATA[NTQR]]></abbrev-journal-title>
<issn>2184-7770</issn>
<publisher>
<publisher-name><![CDATA[Ludomedia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-77702021000300796</article-id>
<article-id pub-id-type="doi">10.36367/ntqr.8.2021.796-803</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Implantação e implementação do Apice On: Concepção dos profissionais de saúde]]></article-title>
<article-title xml:lang="en"><![CDATA[Deployment and Implementation of Apice On: Conception of Health Professionals]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[Maryelle Peres da Silva]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Capelanes]]></surname>
<given-names><![CDATA[Beatriz Castro Souza]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rezende]]></surname>
<given-names><![CDATA[Katia Terezinha Alves]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chirelli]]></surname>
<given-names><![CDATA[Mara Quaglio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Faculdade de Medicina de Marília (Famema)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>20</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>20</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>8</volume>
<fpage>796</fpage>
<lpage>803</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-77702021000300796&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-77702021000300796&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-77702021000300796&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: Introdução: o movimento de humanização do parto e nascimento tem sido caracterizado por resistências. Nesse sentido, é criado o projeto Apice On em hospitais vinculados a instituições de ensino com o objetivo de colaborar com a transformação do modelo tecnocrático no cuidado obstétrico e neonatal e impactar na formação de futuros profissionais. Objetivo: analisar a compreensão dos profissionais de saúde sobre a implantação e implementação do Apice On no cotidiano de um hospital com atividade de ensino e de grande porte do interior do estado de São Paulo, Brasil. Método: pesquisa com abordagem qualitativa, por meio de entrevista com profissionais de saúde e Análise de Conteúdo, Modalidade Temática. Resultados e Discussão: as seguintes categorias foram reveladas: &#8220;como realiza o cuidado&#8221;, &#8220;definição de cuidado humanizado&#8221;, &#8220;definição de direito da mulher&#8221;, &#8220;potencialidades para a prática do cuidado humanizado&#8221;, &#8220;desafios para a prática do cuidado humanizado&#8221;, &#8220;estratégias para a prática do cuidado humanizado&#8221;, &#8220;Projeto Apice On&#8221; e &#8220;protocolos para o cuidado&#8221;. Assim, elaborou-se o tema &#8220;Concepção dos profissionais de saúde sobre o Apice On&#8221;, dividido em três núcleos de sentido: &#8220;Conhecimento sobre o Apice On e identificação de potencialidades&#8221;; &#8220;Entendimento sobre o Apice On sem identificação de potencialidades&#8221;; e &#8220;Desconhecimento sobre o Apice On&#8221;. As diferentes concepções sobre o projeto demonstram desafios em sua implementação. Ao passo que existem avanços na prática do cuidado, como incorporação de práticas baseadas em evidências científicas, existem dificuldades, como a resistência ao novo, infraestrutura inadequada e escassez de profissionais. Conclusão: há falta de coesão entre os profissionais da equipe e a gestão, repercutindo no cuidado e no ensino. Sugere-se ampliar a investigação com gestores e usuárias, utilizando a Análise de Conteúdo, Modalidade Temática.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Introduction: resistances characterized the movement of humanization of childbirth. The Apice On Project was created with the goal of changing the technocratic model in obstetric and neonatal care, focusing on hospitals linked to educational institutions, and also modifying the training of future professionals. Goal: analyze the comprehension of health professionals about the implantation and implementation of Apice On in the daily life of a large-scale teaching hospital in São Paulo&#8217;s inland city. Method: qualitative approach through interviews with health professionals and Content Analysis, Thematic Mode. Results and Discussion: the following categories were revealed: &#8220;how care is carried out&#8221;, &#8220;definition of humanized care&#8221;, &#8220;definition of women's rights&#8221;, &#8220;potential for the practice of humanized care&#8221;, &#8220;challenges to the practice of humanized care&#8221;, &#8220;strategies to the practice of humanized care&#8221;, &#8220;Apice On Project&#8221; and &#8220;protocols for care&#8221;. Thus, the theme &#8220;Conception of health professionals about Apice On&#8221; was elaborated divided into three cores of meaning: &#8220;Knowledge of Apice On and identification of potentialities&#8221;; " Superficial knowledge of Apice On without identification of potentialities"; and &#8220;Lack of knowledge about Apice On&#8221;. There are challenges in the implementation of the Apice On project, evidenced by the different understandings about it. While there are advances in the practice of care, such as incorporations of practices based on scientific evidence, there are obstacles, such as resistance to the new, inappropriate infrastructure and shortage of professionals. Conclusion: there is a lack of cohesion among staff and management professionals who provide obstetric and neonatal care, reflecting on the teaching and the care itself. It is suggested to expand the investigation to management professionals and patients, utilizing the Content Analysis, Thematic Mode.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Parto Humanizado]]></kwd>
<kwd lng="pt"><![CDATA[Saúde Materno-infantil]]></kwd>
<kwd lng="pt"><![CDATA[Pesquisa Qualitativa]]></kwd>
<kwd lng="pt"><![CDATA[Hospitais]]></kwd>
<kwd lng="pt"><![CDATA[Apice On.]]></kwd>
<kwd lng="en"><![CDATA[Humanization of Childbirth]]></kwd>
<kwd lng="en"><![CDATA[Maternal and Child Health]]></kwd>
<kwd lng="en"><![CDATA[Qualitative Research]]></kwd>
<kwd lng="en"><![CDATA[Hospitals]]></kwd>
<kwd lng="en"><![CDATA[Apice On.]]></kwd>
</kwd-group>
</article-meta>
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