<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2184-7770</journal-id>
<journal-title><![CDATA[New Trends in Qualitative Research]]></journal-title>
<abbrev-journal-title><![CDATA[NTQR]]></abbrev-journal-title>
<issn>2184-7770</issn>
<publisher>
<publisher-name><![CDATA[Ludomedia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2184-77702022000500012</article-id>
<article-id pub-id-type="doi">10.36367/ntqr.14.2022.e582</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Capacidades organizacionales y la resiliencia turística en tiempos post pandemia COVID-19. El caso de las empresas turísticas enológicas en el estado de Guanajuato, México.]]></article-title>
<article-title xml:lang="en"><![CDATA[Organizational capacities and tourism resilience in post-COVID-19 pandemic times. The case of wine tourism companies in the state of Guanajuato, Mexico.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valenzuela]]></surname>
<given-names><![CDATA[Juan Pedro Valenzuela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores]]></surname>
<given-names><![CDATA[Julio César Montiel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Veja]]></surname>
<given-names><![CDATA[Alba Maria del Carmen González]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salazar]]></surname>
<given-names><![CDATA[Alejandra López]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guanajuato,  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>09</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>09</month>
<year>2022</year>
</pub-date>
<volume>14</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2184-77702022000500012&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2184-77702022000500012&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2184-77702022000500012&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: La afectación en los diferentes sectores económicos como el turismo y en especial el turismo enológico requieren de estrategias que permitan hacer frente a las condiciones de mercado actual y así reanudar, continuar o expandir su actividad económica. Esta investigación pretende observar uno de los factores de la resiliencia turística, la capacidad organizacional de las empresas turísticas enológicas, que les permita asegurar su actividad económica de forma efectiva en su mercado. El propósito de esta comunicación es presentar un protocolo de investigación que tiene como objetivo el generar información útil sobre la situación de las empresas turísticas enológicas del estado de Guanajuato, México, para que quienes tomen decisiones sobre el futuro en este rubro puedan generar estrategias para atender las necesidades de un mercado cada día más creciente y competitivo. Con los resultados de este estudio se busca contribuir a la solución de las problemáticas derivadas de los impactos negativos de la pandemia, ante las actividades económicas en México, en específico las del turismo cultural y del turismo enológico. La Organización Mundial del Turismo define al Enoturismo como un subtipo del turismo gastronómico, al turismo motivado por la visita de viñedos y bodegas, realizando catas, consumir y/o comprar vino, comúnmente esto se realiza en el lugar en que se produce el vino o en sus cercanías. El Enoturismo es una actividad económica muy importante para México y de tendencia ascendente debido al consumo de vinos mexicanos, la apertura de nuevas empresas enoturísticas y de la cada vez mayor aceptación de las experiencias relacionadas. Lo que se exhibe en esta comunicación es una investigación de tipo cualitativo y el método para utilizar será el estudio de caso. La técnica de recolección de datos será la entrevista estructurada y observación no participante. El análisis de datos será mediante el software Atlas.ti.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The impact on the different economic sectors such as tourism and especially wine tourism requires strategies that allow it to face current market conditions and thus resume, continue or expand its economic activity. This research aims to observe one of the factors of tourism resilience, such as the organizational capacity of wine tourism companies, which allows them to ensure their economic activity effectively in their market. The purpose of this communication is to present a research protocol that aims to generate useful information on the situation of wine tourism companies in the state of Guanajuato, Mexico, so that those who make decisions about the future in this area can generate strategies to meet the needs of an increasingly growing and competitive market. With the results of this study, it is sought to contribute to the solution of the problems derived from the negative impacts of the pandemic, in the face of economic activities in Mexico, specifically those of cultural tourism and wine tourism. The World Tourism Organization defines wine tourism as a subtype of gastronomic tourism, referring to tourism motivated by the visit of vineyards and wineries, as well as tasting, consuming and/or buying wine, commonly this is done in the place where it is produced. the wine or in its vicinity. Wine tourism is a very important economic activity for Mexico and with an upward trend due to the consumption of Mexican wines, the opening of new wine tourism companies and the increasing acceptance of related experiences. What is exhibited in this communication is a qualitative research and the method to use will be the case study. The data collection technique will be the structured interview and non- participant observation. The data analysis will be through the Atlas.ti software.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Resiliencia]]></kwd>
<kwd lng="es"><![CDATA[Turismo]]></kwd>
<kwd lng="es"><![CDATA[Empresa]]></kwd>
<kwd lng="es"><![CDATA[Toma de decisiones]]></kwd>
<kwd lng="es"><![CDATA[Estrategias.]]></kwd>
<kwd lng="en"><![CDATA[Resilience]]></kwd>
<kwd lng="en"><![CDATA[Tourism]]></kwd>
<kwd lng="en"><![CDATA[Business]]></kwd>
<kwd lng="en"><![CDATA[Decision making]]></kwd>
<kwd lng="en"><![CDATA[Strategies.]]></kwd>
</kwd-group>
</article-meta>
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