<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2504-3145</journal-id>
<journal-title><![CDATA[Portuguese Journal of Public Health]]></journal-title>
<abbrev-journal-title><![CDATA[Port J Public Health]]></abbrev-journal-title>
<issn>2504-3145</issn>
<publisher>
<publisher-name><![CDATA[Escola Nacional de Saúde Pública]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2504-31452024000300240</article-id>
<article-id pub-id-type="doi">10.1159/000540348</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Analysis of the Alcohol Industry&#8217;s Corporate Social Responsibility Practices in Portugal]]></article-title>
<article-title xml:lang="pt"><![CDATA[Análise das práticas de Responsabilidade Social Corporativa da indústria do álcool em Portugal]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valente]]></surname>
<given-names><![CDATA[Francisca Pulido]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Baptista]]></surname>
<given-names><![CDATA[Ana Carolina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vieira]]></surname>
<given-names><![CDATA[Bárbara S.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Public Health Unit of Amadora Local Health Unit Amadora-Sintra ]]></institution>
<addr-line><![CDATA[Amadora ]]></addr-line>
<country>Portugal</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Public Health Unit Arnaldo Sampaio Local Health Unit Arco Ribeirinho ]]></institution>
<addr-line><![CDATA[Barreiro ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>42</volume>
<numero>3</numero>
<fpage>240</fpage>
<lpage>251</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2504-31452024000300240&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2504-31452024000300240&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2504-31452024000300240&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Introduction:  In Portugal, the alcohol industry (AI) engages in corporate political activity, influencing decision-making and potentially obstructing the implementation of evidence-based alcohol policies, such as higher taxes, stricter advertising laws, and mandatory warning labels on all alcoholic beverages. Yet, no research has been conducted specifically on the industry&#8217;s corporate social responsibility activities (CSR), which can also hinder the implementation of these cost-effective policies while serving as a means for nurturing its reputation.  Methods:  This study addresses this gap by examining the CSR practices of ten AI actors in Portugal. Through qualitative content analysis, data collected from their websites was categorized based on an adapted framework considering seven CSR categories.  Results:  The results revealed CSR practices across all categories, with corporate philanthropy and alcohol information provision and education accounting for 65% of the analyzed data. The findings highlight potential conflicts between the public health initiatives of AI in Portugal and its profit-driven objectives.  Conclusion:  CSR activities undermine health protection and alcohol harm prevention efforts by promoting a dubious discourse about an undeniably harmful substance. The present study recommends considering vigilant monitoring, regulation, or even the ban on CSR practices of AI in Portugal.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Introdução:  Em Portugal, a indústria do álcool (IA) está envolvida em atividades políticas corporativas, influenciando a tomada de decisão e potencialmente obstruindo a implementação de políticas de álcool baseadas na evidência, como o aumento de impostos e taxas, a regulação mais rigorosa da publicidade e a adoção de rótulos de advertência obrigatória em todas as bebidas alcoólicas. À atualidade, não foram investigadas especificamente as atividades de responsabilidade social corporativas (RSC) da IA, que ao mesmo tempo que servem como um meio para cultivar a sua reputação, também podem dificultar a implementação destas políticas custo-eficazes.  Métodos:  Este estudo aborda esta lacuna ao examinar as práticas de RSC de dez actores da IA em Portugal. Através do recurso à análise de conteúdo, os dados extraídos dos seus websites foram categorizados com base numa framework adaptada considerando sete categorias de RSC.  Resultados:  Os resultados revelaram práticas de RSC em todas as categorias, com as atividades de filantropia e de educação e informação sobre álcool a representarem 65% dos dados analisados. Os achados destacam potenciais conflitos entre as iniciativas de saúde pública da IA em Portugal e os seus objetivos orientados para a maximização do lucro.  Conclusão:  As atividades de RSC minam os esforços de proteção da saúde e prevenção dos danos causados pelo álcool, gerando um discurso duvidoso sobre uma substância indiscutivelmente prejudicial. O presente estudo recomenda a monitorização, regulamentação ou até mesmo a proibição das práticas de RSC da IA em Portugal]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Alcohol industry]]></kwd>
<kwd lng="en"><![CDATA[Corporate social responsibility]]></kwd>
<kwd lng="en"><![CDATA[Health policy]]></kwd>
<kwd lng="en"><![CDATA[Public health hazards]]></kwd>
<kwd lng="en"><![CDATA[Public health surveillance]]></kwd>
<kwd lng="pt"><![CDATA[Indústria do Álcool]]></kwd>
<kwd lng="pt"><![CDATA[Responsabilidade Social Corporativa]]></kwd>
<kwd lng="pt"><![CDATA[Política de Saúde]]></kwd>
<kwd lng="pt"><![CDATA[Riscos em Saúde Pública]]></kwd>
<kwd lng="pt"><![CDATA[Vigilância em Saúde Pública]]></kwd>
</kwd-group>
</article-meta>
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