SciELO - Scientific Electronic Library Online

vol.10 issueESPECIALRedes de confianza online y flash mobs: movilizados por la educación(Social) Media isn't the message, networked people are: calls for protest through social media author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links

  • Have no similar articlesSimilars in SciELO


Observatorio (OBS*)

On-line version ISSN 1646-5954


MONTANO, Emma Fabiola Navarro. ¿Cómo contribuyen las redes sociales en el desarrollo de la subjetividad en sociedades autoritarias? El caso de #YoSoy132 en México. OBS* [online]. 2016, vol.10, n.Especial, pp.176lpage=201-. ISSN 1646-5954.

This paper seeks to address how social media is shaping the traditional structures of power in  some countries known to have an authoritarian government, such being the case of Mexico. Online conversations give users tremendous visibility. We will enlist the characteristics of why Mexico is considered authoritarian. Then, with the example of #YoSoy132, we will argue how social media conversations are becoming a common practice that can strengthen citizenship. We will prove that these practices innovate information production and allow citizen surveillance, therefore they make users visible actors. Before social media, government control went hand in hand with opaque practices and collusion of mass media. We examine the conflict between authoritarian practices in Mexico and the logic of visibility, that we understand as a form of citizenship behavior emerging in amateur social media discourse that nourishes itself from the audiovisual world. Relying on a methodology based on a conceptual framework of social movements, we analyzed online conversations as empirical evidence of the social media movement. We find a civic symbolic imaginary that corresponds to the sociocultural moment of the first decade of 2000.

Keywords : Social media; citizenship; social movements.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License