Resumo

CERDEIRA, João H. da Luz  e  FERNANDES, Adriana. Study of the image of the tourist region of Lisbon. RISTI [online]. 2020, n.40, pp.89-111.  Epub 31-Dez-2020. ISSN 1646-9895.  https://doi.org/10.17013/risti.40.89-111.

The tourism industry has consistently been flourishing until 2020 when the Covid-19 pandemic broke. It is believed that the knowledge and analysis of tourism destination images will be a crucial tool for the reform and reinvention of the activity and relaunch of tourism. Through the usage of User Generated Content (UGC) collected from TripAdvisor, this study aims to reveal the tourism destination image of Lisbon. To analyze the tourism image, a three-phase method was utilized bearing three distinct tourist interactions with the destination: designative image, appraisive image and prescriptive image. This study compiled 51.000 reviews written in English in 2019, with the opinion of 131 different nationalities about the region of Lisbon. Results recognize Lisbon with having several more positive reviews than negative ones and offer new untapped knowledge to manage the region’s tourism.

Palavras-chave : User Generated Content; Tourism Destination Image; Smart Tourism; Lisbon.

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