Abstract

JAGER, Sandra Rosenkranz. Proposing a Method and Framework for Investigating Creativity in Fashioning Self-Identity. Vista [online]. 2025, n.16, e025013.  Epub Dec 31, 2025. ISSN 2184-1284.  https://doi.org/10.21814/vista.6193.

In this article, a method is developed and proposed, dubbed the "Outfit of the Day Logbook", which can be used to analyze an individual's creative processes within their design context (or other). In this article, the focus is on everyday fashion activities such as getting dressed and wearing clothes through daily activities and interactions with the surrounding environment. The paper builds on ideas from theories of creativity, introducing primary theories on how creativity has been understood and how it relates to fashion design, drawing inspiration from Vlad Petre Glăveanu's (2014) theory of distributed creativity. Based on the concept of "distributed creativity", theories of the fashioned body by Joanne Entwistle (2015) and the methodology of wardrobe studies (Fletcher & Klepp, 2017), the logbook was developed for this paper. Empirical data were collected from individuals who participated in the qualitative study for which the logbook was constructed, with three case studies selected for this paper. Analyzing the respondents' answers highlights the social, emotional, and contextual elements that influence an individual's accessibility to their creative potential, which enabled the proposal of a framework of conditions that either foster or limit their use of creativity. The method serves as a qualitative research tool that can be refined, discussed, further developed, and used as interdisciplinary inspiration in other fields, such as consumer research, fashion, design, or other related practices. The focus was to formulate a proposal for a method that involves respondents in their emotional, social, and material contexts at different times in their everyday lives.

Keywords : distributed creativity; qualitative tool; wardrobe method; fashion design.

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