Resumen

SOARES, Ricardo; SANTOS, Rita  y  CAIXINHA, Hélder. An Audiovisual Strategy to Raise Higher Education Students’ Awareness about Digital Skills Development. JDMI [online]. 2024, vol.7, n.16, pp.7-30.  Epub 30-Nov-2024. ISSN 2184-3120.  https://doi.org/10.34624/jdmi.v7i16.36529.

In today’s world, digital skills have become crucial and recognized as essential tools for citizens’ personal fulfilment, employability, active citizenship, and social inclusion. Several initiatives have arisen to address this topic. This study focused on developing an audiovisual strategy to be disseminated in social media, to raise higher education students’ awareness about digital skills development.

In the first stage, the study analysed the social media platforms used by higher education students and their preferences for audiovisual content consumption. The findings revealed that students gravitate towards short, impactful videos that evoke emotions and tell compelling stories. Five short videos were created incorporating these elements based on these insights and disseminated on Facebook, YouTube, Instagram, and TikTok. Despite some challenges, such as the absence of paid video promotion in a saturated digital landscape, the videos demonstrated effectiveness in raising awareness among academic students about the digital skills sought by the labour market.

Palabras clave : Audiovisual Strategy; Digital Skills; Higher Education Students; Short Videos; Social Media.

        · texto en Inglés     · Inglés ( pdf )