Comunicação e Sociedade

Table of contents
Comunicação e Sociedade vol.45 Braga June 2024

Introductory Note

	· Introductory Note: Polaroid Advertising Balonas, Sara; Silva, Sónia; Ruiz-Mora, Isabel · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

Thematic Articles

	· Distinguishing Green Marketing from Greenwashing: Insights From Data Analysis of Banco do Brasil S.A. and Natura & Co. Costa, Camila da; Schreiber, Dusan; Figueiró, Paola Schmitt; Viana, Luciane Pereira · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Understanding the Role of IKEA Portugal’s Brand Values in Shaping the Purchase Decisions of Millennial Consumers Brandão, Nuno Goulart; Côrte, Bárbara · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Greenwashing and Disinformation: The Toxic Advertising of Brazilian Agribusiness on Social Media Medeiros, Priscila; Salles, Débora; Magalhães, Thamyres; Melo, Bianca; Santini, Rose Marie · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Not Very Instagrammable: Sustainability in the Digital Communication of Portuguese Designer Fashion Brands Dourado, Pedro · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Greenwashing - The Danger of Generalised False Claims and How the Portuguese Media Represent This Practice Ribeiro, Lauralice; Ribeiro, Paula Campos · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Advertising and Sustainability: The Case of “The Last Photo” Campaign Silva, Priscila Kalinke da; Sabino Caldas, Carlos Henrique; Feliciano, Luiz Antonio; Gomes Neto, Rogério · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Sustainability Struggles: Discursive Tensions in Latin American Cosmetic Industry Angel, Adriana; Álvarez-Nobell, Alejandro · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom? Castillo-Abdul, Bárbara; Romero-Rodríguez, Luis M.; Fernández-Rodríguez, Carlos · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

Leituras

	· Materialism and Machines of Signification — Reading of the Book Constelações: Ensaios Sobre Cultura Técnica na Contemporaneidade Patrício, Catarina · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

Interviews

	· The Role of Television in Shaping Democracy: An Old Dream With a Big Future? Almeida, Abílio; Wolton, Dominique · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

Varia

	· When Digital Social Networks Are Journalistic Sources - An Approach to Codes of Ethics Martins, Paulo · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Journalistic Quality and Democratic Stability in Times of Crisis: Empirical Reflections from Spanish Newspapers Santos, Silvia Felizardo dos; Borda, Rut Martínez · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· Participation and Trust in Community Communication: The Cases of Vela Notícias and Jornal da Aldeia Gonçalves, Adriana; Grupillo, Aline; Melo, Paulo Victor · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )

	· The Hypertelevision in the Brazilian Mediatic Scenario: An Analysis of Strategies Adopted by the Streaming Platform Globoplay Santos Neto, Valdemir · abstract in English \| Portuguese · text in English \| Portuguese · English ( pdf ) \| Portuguese ( pdf )