FIGUEIRAS, Rita. Populism: an instrument for the media and digital platforms?. []. , 67, pp.27-40.   31--2020. ISSN 1645-9199.  https://doi.org/10.23906/ri2020.67a03.

In this essay the neoliberal morphing of Western media is debated. This transformation has turned them, even if unwittingly, into accomplices of populist political projects as well as of populist communication strategies. If this complicity is easily explained by economic factors, the essay aims at debating the role of the new neoliberal cultural logic in the reshaping of the media as a democratic institution. Hence, the paper argues that the expansion of a neoliberal ethos within the media industry represents both a reversal to the social responsability tradition of the media and an opportunity for populism to be spread as an ideology. In turn, this change leads also to the adoption of populist communication strategies within mainstream politics.

: news media; populism; technology; polítical communication..

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