Abstract

MONTEIRO, Ilda. Art as a support for creativity in contemporary fashion design. Revista Convergências [online]. 2023, vol.16, n.31, pp.105-118.  Epub May 31, 2023. ISSN 2184-0180.  https://doi.org/10.53681/c1514225187514391s.31.158.

This research work refers to the theme of art as a creative support, in the area of contemporary fashion design, whose objective was to reference some events in the history of fashion influenced and inspired by art, through studies carried out in which art reflects the moment, and the artist uses and builds his own story.

Fashion represents the present and portrays various cultures, while art shows the fashion message by decoding design and colors in a creative and innovative way, generating feelings and emotions in the observer. In the current era, the consumer values products with exponentially aesthetic, symbolic and psychological values that consequently provide the privilege of the aesthetic experience, considering the stylist a recognized creator, with new experiences and ideas that meet the satisfaction of the consumer for which they were created.

Keywords : art; fashion; clothing; design; creativity.

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